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“ Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action ” -Edward

  • Basically, Content marketing is creating and publicizing free valuable content to attract customers and customers into repeat buyers. The type of content you share should be closely related to what you sell; in simple words, you’re educating people so that they know, like, and trust you enough to do business with you and buy your product.

    If your contents are truly relevant and useful you are providing content to your prospects and customers to help them solve their issues. Nowadays Content marketing is used by most of the leading brands in and outside India. Our annual research shows the vast majority of business person are using content marketing. Organizations in the world like P&G, Microsoft, John Deere, and Cisco Systems. It’s also developed and executed by small businesses and one-person shops around the globe.

    Content marketing is good for Business and even for entrepreneurs. There are three key reasons and benefits of content marketing:
    • Increased sales
    • Cost savings
    • Better customers who have more loyalty

    Advertising or Promoting product or services is next to impossible without useful and relevant content: Regardless of what type of marketing techniques you use, content marketing should be part of your process, good quality content:
    • Social media marketing: Content marketing strategy comes before your social media strategy.
    • SEO: Search engines publicize businesses that publish quality content very frequently.
    • PPC: You need great content behind PPC to work.
    • Inbound marketing: Content is key to drive inbound leads and traffic.

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