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WhatsApp is now a social messaging service inherited by Facebook. WhatsApp marketing has now become the world’s fastest-growing communication app. As per the survey until January 2015, almost half a billion people around the world were active WhatsApp users. These active regular users are sharing more than 1000 million photos and 100 million videos every single day.

  • In India, WhatsApp is more popular than Facebook and even our maids, drivers are on WhatsApp now. It has long back replaced SMS and has become our primary mode of communication. The biggest and important question that all the business people or entrepreneurs are asking is: How can we use WhatsApp for business? Let’s look at the 3 ways to implement WhatsApp in your business.
    1) For Internal Team Communication Whenever we try to implement any new tool for internal communication biggest struggle is to train the employees how to use the tool and best thing about WhatsApp is that almost everyone uses it and it does not require any training. By just creating groups on WhatsApp single text can be transferred to multiple people. It’s fast and fun to use.
    2) For Customer Communication Instead of direct phone calls, you can make your customers or users aware of your product or any offers and can even use for sending festival wishes. No one appreciates phone calls from unknown numbers but we are more likely to respond to personal messages.
    3) For Customer Support WhatsApp could be a great tool for customer support simply because of its wider reach. So, choose WhatsApp as a customer support tool only if you have lesser number of customer requests.

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