5 Reason You Need to Start Doing Video Marketing

Marketing is nothing just a relation between the products/brands and customers. Marketing helps you to sell your products to customers. Product, Cost, Price, Affordability, Awareness, Promotion, Communication, Place, Packaging, Accessibility, Positioning and People, these are some of the main aims of the marketing.

None of the users goes beyond the first page of Google search to find the relevant result. And getting your website rank highest and shine on the first page of Google Search Result or any other Search Engine Result is something to assure that your digital marketing is going well.

1. Social Platform Users are obsessed with Videos:

In the current era of digitization, around 63% of business starts with video marketing. It is very helpful, as it is easy to share. On social media sites, 55% of peoples watch videos every day. It is not important that your product/brand’s video goes viral, important is that peoples see your video and share if they like it. People get connected with some emotional videos and share if all over their networks.

92% of peoples daily see videos on their laptops and also smartphones, but not only watching them also share the videos. And the icing on the cake is an Autoplay button, from which you can grab attention towards your video very easily.

The best marketing video timing on some social sites are
  • A. YouTube – 2 minutes
  • B. Facebook – 1 minute
  • C. Twitter – 45 Seconds
  • D. Instagram – 30 seconds

And people still wonder where time flies in the modern day’s era.

2. A video would give an edge to your SEO/ROI:

Video marketing is kind of a golden egg. If you want your product to BOOM the market and to get more traffic on your website, and also to get better search rankings, then this the way. As a probable buyer is only made by the traffic which is on best search engine and that is GOOGLE, and another is YouTube which is also owned by GOOGLE.

The wait is over and gets started to climb on the ladder of search ranking. A lot of business owners have admitted that videos have provided them with a good return. Though this art of video making ain’t cheap. But with the advancement in technology, it has become so easy to get video editing tools at low prices and certain are free as well. Though one can still film a decent video through your smartphone itself.

3. Videos Help to drive Organic Traffic:

Everyone knows after youtube being completely owned by Google will surely have some repercussions in the marketing and branding of the products as well. We all die-heartedly strive for getting displayed on the first page of Google Search Results.

And in that run, we must know that in the coming years, Videos would become the strongest armor to earn high ranks in Organic Searches. For an initial start, you can try using keywords more often in the title and then focus on the description. This will help you get a higher organic ranking. To get more traffic you can even start embedding your website in all sorts of blogs and social media pages as possible.

4. Video Marketing is a boon to increase your Sales and Conversion Rate:

You wake up and you need to make money! If video making is taken seriously it can become some serious source of income. Informative videos and product describing videos are the ones which get more of the clicks. Studies have shown that more than 70% of people who watch such informative product review videos they end up buying the stuff eventually. So why are you still waiting to start enhancing your video editing and crafting skills and start earning money?

5. Video Marketing helps build trust:

One needs to gain the trust of the viewer in order to make the viewer a consistent follower of your work. And for that policy to work one needs to make genuine and legit content. This will make you have a long term relation with your viewer. For that, to work you need to start with providing good informative content and stop selling it cause people might just ain’t here for buying it.

A video has even a better way of interaction with people. It engages and ignites emotion amongst people. YouTube today has become the most powerful weapon amongst us. It is used in a broad spectrum for branding and marketing products. So, if you are serious about your work in content making then make sure your videos are genuine enough.

In conclusion, all I can say is if you ain’t using video to spread your content then maybe it is time for you to switch to video mode. It has even a broader media approach which might end up in resulting in more distribution of the information you want to outcast.

Tips For Helping Your E-Commerce website Compete With Giants

No one stands against the Mountain but Oberyn Martell did, this is something that happened in Game Of Thrones though completely hypothetical. No one remembers how brave he was there in the battlefield but he sure did made us realize that all it takes is that one impulsive decision and a lot of hard work and potential to make it through in the world of giants.

In an E-commerce website, business is not so easy, especially without a piece of proper knowledge and planning. For sharing your products and services, the internet is a great platform for small scale businesses by which one can share with the world.

If you want to compete with the other e-commerce business owners or big boys with their so popular and hyped websites, then not only comprehensive planning but research is necessary. As per the 180 companies tracked by eMarketer, the total annual retail e-commerce sales make is around $201 billion. out of which the top 25 retailers itself account for about 80%, which is exactly $159 billion which surely helps put things into perspective and provide us with a more clear image. 

As we can all know how Amazon, Wal-Mart, and Apple have taken the top 3 spots and their revenue is partly related to their advertising budget.

1. Research is just the Homework

This first and the most important amongst all, as you will be competing with those you might have never even heard of and to keep their identity still anonymous in the market you have to do the homework i.e. the Research.

Firstly you have to do all the research related to your competitors and the industry in which you want to work. The more you know the better you tend to plan for your business.

2. Masters in Niche

After doing a good amount of research it’s time for you to think about in which category or genre or field you want to step your foot in. If you are a newbie then go for products which have a high commission and low-risk factor.

Hard work always pays-off”, but here hard work will not be good enough as some of them out there are also doing the same as you and selling that product as you with a lower price. So for good profit focus either on a good quality product or with a low price along with great customer service.

3. Paid Advertisement

Some of you may be using your e-commerce site as a platform to sell advertisement space to other brands. Don’t do it. If you have a small business then focus on free options. This begins with your active accounts on social media platforms like Facebook, Instagram, Twitter, etc. Explore more opportunities with some more niche communities/organization, try to be more active on sites, try interacting with more people, and practically about every product.

4. Attractive Website

Just create a beautiful attractive and well-maintained website. To improve your ranking only post relevant feeds to be posted. This will surely improve your search engine ranking after a certain period of time.

After some time, let’s say every week you just go through all site’s pages just to make sure that you don’t miss a chance of making some big changes. Even major search engine changes can also affect your site’s visibility. Too many menu categories will confuse the consumer, preventing them from finding what they’re looking for. After all the less is more concept just applies everywhere I guess.

5. Customer Service

Try connecting Personally with as many customers as possible. Smaller businesses have low availability of opportunities where they can prove themselves worth a good relation with a customer relating to products.

Whereas it is just the reverse in case of large and big businesses. In small businesses, even a small order plays a vital role in doing business and also in promoting it, and if it’s a large order then a quick email should be written to those who had placed the order. thus, building a genuine connection with the buyer.

When customer complaints eventually come up, they should never be swept under the rug. Answering their questions effectively can persuade buyers to choose your store even more when evaluating purchasing options. Don’t keep customers on hold. 

Amazon can’t offer a one-on-one customer service experience as you can. This will build a relationship with your customers and the loyalty will surely pay off. More than half of online shoppers believe premium packaging means a brand is more upscale.

Just with a little planning, you can easily compete with some of the biggest companies easily with making your proportion of desired profits. Just make sure that you are leading with proper and good research and planning with good customer support service. If you can’t beat them, join them; use them as your platform to get additional exposure for your brand.

Nothing is impossible, if you have the ability to compete with the giants of E-commerce then that’s appreciable. It might be some sort of intimidating but not impossible. They all are like big box stores, they have money and resources both which are not available at small businesses like yours but that doesn’t mean you can’t win. You can still stand in front of the biggest e-commerce giant.

Learn Why Technology Platforms are Important While Building Your Website

As technology has taken deep root in our day to day lives, we are just a click away from grabbing information about that product being rated as the top one and the other one not at par. Every new firm today wants to be seen online through recommendations, customer feedbacks, backlinks, and social media platforms. We have a variety of mediums to make ourselves visible, but to reach that mark in the virtual world, a lot of technical expertise is required.

We are a generation of tech-savvy people, who prefer every other information through the company’s official website. That is why your website makes your first impression in the eyes of your customer and as they say, this first impression is your last impression. You want to make the best out of it which only comes when you incorporate technology platforms in your website.

1.    Visibility

Your company might be offering a variety of services and offers to the customers, but if your website is not designed in a structured manner, then any customer would not be willing to navigate through such a disorganized website. Starting from your logo which briefly symbolizes your company to the front-end featuring your services, every visual has its own impact. Technical experts having knowledge on HTML, Cascading style sheets help you organize everything that is visible. Technology takes into account the type of content that needs to be shown like pictures, videos, presentations, etc and depending on that, it applies the code, thus making the tedious task of spacing an easy ride.

2.    Functionality-

Your website would be of no use if its back-end is not fully functional with your front-end. If you show service on your website but it is not working, then it would be a question to your credibility and you do not want to fall in that trap. There are advanced technologies available to manage your functionality in the most cost-efficient way.

3.    Database management-

As your reach to customer increases day by day, more and more data gets stored daily. Also, your services and offers keep on increasing with changing trends. If you are unable to manage data effectively, it can lead to huge security issues. Technical experts have a thorough knowledge of servers that can store your data, and SSL certificates that can protect the data from hackers. Let technology take its course under the supervision of an expert while you sit back.

4.    Mobile Applications-

Facts point out that more and more people search sites through mobile devices. In such cases, you need to create an application that showcases your website as easily accessible, and faster navigation. With new advances in technology, you cannot afford to just be on the web as it would drag you a step behind your peers.

5.    Search Engine Optimization (SEO)-

Starting from code of your website to the content that is visible, everything is being crawled by search engine spiders deciding the rank of your website. There are platforms available to make clean codes but it requires technical knowledge on your part. If you have a good ranking, it would help you garner a huge number of customers, meaning a good return on your investment.

6.    Social media Integration-

With increasing platforms of user interaction, mediums for your website being referred also multiplies. In such a time, you need to integrate your website to different platforms and update information on each, depending on the user base for that particular platform. Technology tools are available that can refresh your feed daily, and automating your tasks on them, preventing you from doing the same. This can save your time along with consistency which can yield profitable results.

7.    Customer feedbacks-

Keeping track of usage of your product from customers can be very engaging and a platform for mouth publicity. Incorporating customer review section on your website through effective technology usage can handle all positive, negative and spam comments by using captcha tests, which is a must in today’s times. You have to include these review and testimonials on your website to increase your credibility.

8.    Tracking customers-

With booming data analytics and webmaster tools, technology can help you track users who have viewed your website, products, or have used a service in the past. You can then send notifications through advertisements, which will bring their attention back to your website. It is a very effective method as you have already identified your customers but only need to remind them.

9.    Originality in content-

Everything that you put on your website should be cent-percent original, otherwise, Google will track those lines and charge penalties by reducing your ranking. You cannot afford to be part of such a mistake. There are technology platforms available to keep you updated as to what and when to change the content on an immediate basis.

10.    Navigation-

Your website should offer services that are easily navigable, and accessible. If the time of loading a particular service exceeds a few seconds, your user base can get agitated and may never want to visit your site again. In order to ensure that this does not happen to you, a well-coded website with reliable server works.

Creating a website can seem easy at first, but maintaining it at pace with a time of Facebook, Instagram, Twitter is a daunting task. Without using technology platforms on your website, you are failing in your business daily by missing out on a number of mediums to reach more customers. If you can use technology in the right way to your advantage, you can set milestones within no time.

10 Checklist Points Before Engaging In Social Media Marketing – 2019 Report

Social media has led today’s’ youth generation to some very strange places in social networks. Billions of people around the world use social media to share information and to make connections. It is a useful space both on a personal level as well as professional level. At a personal level, you can connect with friends and family.

On a professional level, you can use social media to broaden your knowledge in a particular field, build your profession a network by connecting with other professionals in your industry and also market your company into a brand. Social media also allows you to have a conversation with your audience, gain customer feedback, and elevate your brand. When used properly, social media can be a valuable addition to market your business.  

If you feel that setting up many social accounts on the internet is all you need to do for your social media marketing then wait cause you are highly mistaken. This perception of yours about social media marketing won’t help in your mission and instead, it would waste more of your money and resources. To save you all the time and trouble here is a    list of things to follow for successful social media marketing for your business.  

Social Media Marketing
Social Media Marketing
10 steps before engaging in Social Media Marketing: 

1. Pick Your Social Media Handle

It is difficult to decide on a perfect space for your business. There are various platforms in this space and it is a tough job to choose a perfect platform for your business.

Here is a quick overview of various major social media platforms from which you can choose. Twitter is a solid starting point for various small as well as big businesses. It helps you to interact directly with your followers and improve your business eventually. With the help of basic hashtag knowledge and tagging, Twitter is an amazing platform for your company. 

Facebook: Undoubtedly it is the biggest name in the social media space and helps you grow your page through platforms if you are okay with the paid platforms. It helps you to target your local customers.

Instagram: It is a space which is centered on the visual content. It only helps you to share pictures. So it is a major hub for influencers, e-commerce shops. It encourages people to be more creative.

LinkedIn: LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Looking to get in touch with an influencer marketing manager or CEO? Chances are you can find them here.

2. Design a Basic Strategy 

Elect your technically sound employee to brainstorm a proper social media marketing strategy and form a roadmap which will help in tuning the shortcoming marketing campaign. State your objectives wisely and go one at a time. Don’t try and aim for all the objectives in one go. Big things take time to happen. So focus and be precise about your strategies. A good strategy, ample time and complete resources will help you grow the business. 

3. Learn about your brand temperament 

Research is stepping stone to start something new. You should never stop your process of researching. You should one settle for a theme with completely suits your brand. Mindlessly going in the market with any particular direction will surely cost you struggle in this competitive world. Once when you are settled for a theme, all your color coordination and design should be as per the concept.

One must not continuously hop from one thing to another. Settle for a theme, research, form designs and if you are still not satisfied then research again and form a theme.

4.  Budgeting your Online Advertising

Social Media Marketing also incurs expenses.  Assign a fixed amount of money to be spent in your project and then make plans which do not hit your budget hard. You can use google ads and also the Facebook Ad platform for your business but you should always target wisely.

These platforms also help you with the local audience which in turn can turn in to a lead. This will help you promote your business on a global level and will help you grow eventually. If you focus properly then it will also help you optimize your budget.

5. Set up a Social Media Staff Force 

Social Media is one such platform which never sleeps. It is time-consuming as well as resource consuming. So to set up a proper team for the marketing of your business will help you to understand and work on the campaign wisely. This will be a basic step towards successful Social media marketing.

6. Follow fellow businesses, brands, and prospect:

Following others shows that you’re an active participant in the social space versus a profile that’s just blasting its own content. Follow other professionals and profiles so that you have an idea of what people are posting. This will also help you to build an influential relationship. Don’t hesitate in doing extra to make conversation with your clients online. Collectively, they will help build your community.

7. Measure your growth

You should keep a check of the increase in the number of likes on Facebook or followers on Twitter is an indicator of your campaign’s health. You should keep track of your on-growing relationship and traffic that comes from all your social platforms. They are proof of your campaign’s success.

8. Connecting offline and online marketing

Offline events are powerful conversion tools when geared the proper and relevant way. It also means that there should be public relation of the web as well. The news and updates of all your activities should be updated on the social media platform as well.

9. Assemble your content properly 

Consistency and quality content is the key to success. The content should be specific to advertise the brand’s message and should be practical that the audience can connect to it.

10. Promote your social channels

When all your social media platforms are settled, the next step is to promote your channels so that your followers can be increased. You want more people to follow you. You can also include various different things like a newsletter, cross-promotion between different platforms etc.

Get started with a social media company that actually fulfills the current algorithms and social media rules, also gives you improved social platform reach and results.

3 Things to Know Why You Need to Outsource Your Digital Marketing Campaigns?

Digital marketing is proving to be the most effective, affordable and engaging marketing tool that every company is trying to use in the best possible way.

Companies earn the utmost profits from digital marketing because it uses ways to engage and influence users within no time. While, digital marketing campaigns use a comprehensive strategy to reach out to customers with proper planning, targeting and segmenting them based on their inclination towards the company’s products.

It would appear to be an easy task and might be done without the help of experts. But the question is would it be the best possible way to leave your mark in the industry? Would taking the time to learn the tactics leave you behind in the race? You need to decide that based on the 3 things to know why you need to outsource digital marketing campaigns described below:

1)    Rising Competition at a Fast Pace

Outsource Digital Marketing

When everything is getting digital, the market has become more fair and transparent for both newcomers and longstanding markets. It could be a reason for your worry or happiness depending on where you are on the ladder. But what is challenging for both is to win the trust of today’s generation as someone else is always one step ahead of you.

Old-

If you have a long standing in the market but have stagnated because of your inability to tap a new range of customers, digital marketing campaigns would be the best medium for increasing your circle.

But handling it on your own would again take you back in the business as you are already behind in the digital race, and choosing to do everything on your own would waste more of your time while your competitors would have gone one step ahead. You cannot afford such a mistake.

New-

If you have started getting comfortable in your business or have just stepped in, then you have a lot of competition already way ahead of you. Rather than beating that, handling digital marketing campaigns could prove to be a blunder for you.

Whether you are a newcomer or an old one, outsourcing your digital marketing campaigns to experts would be your best solution as they have all the time to keep an eye on your competitors, and to make sure your customers stay loyal to you in the long run.

2)    Changing Market Trends-

With new technologies reaching to markets daily, you cannot think of sticking to one plan. You have to innovate and implement daily so as to make it more exciting for your customers on a daily basis. You might be thinking of solutions like:

•    You can stay updated daily –

This would demand both your money and time, which you cannot afford to lose when you have a lot of other important business decisions waiting to be looked upon.

•    You can hire a team of workers-

This would need an initial investment and time, and there are chances of failed delivery as digital marketing campaigns need a strategic implementation where loopholes at any step could lead to huge losses at the end.

•    You can choose to outsource-

This would be the most suitable option as outsourcing to experts would turn to be the most effective and credible option that you could seek. As they take your projects, they have to invariably update themselves with current marketing trends and implement the same strategies so as to deliver the best results.

3)    Better Time and Money Utilization-

When you outsource for digital marketing campaigns of your company, you can focus on other aspects of your business. Usually, when you jump into recognizing your customers, targeting them through campaigns and reaching out to more customers, you forget about the innovations and new touches that your business needs in the first place.

Outsource Digital Marketing

And by devoting your time in this arena, you lose out on the basic growth that your company needs from time to time, leading to setbacks in business. You cannot afford to lose your time on it when you have a better option of investing in an outsourcing company which will take care of digital marketing campaigns better than you can.

Also, money plays a crucial role in your business. When you compare the resources and workforce that you use in digital marketing when you do it on your own than when you outsource it, the difference turns out to be huge.

Outsourcing would do a more effective and optimized job within a limited budget.

All your competitors are making use of outsourcing digital marketing campaigns as they understand the demand and need for out of the box thinking which comes from experts.

They have expertise and experience in this business for so long which leaves you with fewer chances of error. All you have to do is search for the right outsourcing company.    

How Search engine Marketing can Enhance your Business? Which Startegies are preferred?

Business isn’t easy to grow and you just cannot cling on conventional methods of marketing. In this competitive and fast pacing market when hundreds of business are emerging and collapsing, you need something unique and different than others to stand out as the most appealing one. In such a scenario when you feel like your growth has saturated but you wish to target a huge audience to generate good revenues then switching to the online platform and search engine marketing comes to your rescue.

The major motto of search engine marketing is to attract your target audience by increasing your website’s ranking. And once your website starts to appear in the top 5 results of Google search then nothing can stop you from enhancing your business on global platforms.

Why search engine marketing is important for your business?

It is needless to mention that the number of people shopping online has increased widely. Users know what they want and they just make a search for it and if your website is not VISIBLE on the first page of the search then it is like you are non-existent to almost 90% of your online customers.

The reasons why search engine marketing magnifies your leads generation are:

  • Many people shop online.
  • Organic leads are pure profitable leads as they are the ones who have made search for the product which means they actually need it. So organic leads are the easiest convertible leads for revenue generation.
  • You can brag your brand name online and on all social media.
  • Most of the organic searches result into purchase.
  • Engage more number of quality customers without much effort.
  • Reach your target audience easily
  • Embark as the leading company in your particular niche.

How Search Engine Optimization gears up your business growth?

SEO techniques help to intensify your website visibility on the Internet and when you increase your website’s visibility it will attract more traffic to your website and hence more inquiries for your product and services.

SEO also helps you to boast about your brand name to the targeted audience. If your SEO goes well then it will divert genuine visitors to your website who are in actual need of your product. This is how you get potential clients through organic searches which helps to increase your conversion rate and hence more revenue generation.

SEO tactics exponentially increase your lead generation and market reputation if used wisely and strategically. SEO can simple expand your business and brand image to the mass public by magnifying your website’s visibility on Internet. It brings huge traffic to your website, increase you organic leads and hence speed up revenue generation process.

Which SEO strategies can help you more?

Today content is the king of everything. Someone who visits your website would demand more personalized and organized information and not just the scrap bulk data. People continuously keep on searching the internet and browse through topics which benefits them. So having good content acts as a boon to your website ranking as it will reduce bounce rate.

Identify right keywords and add them to your website content: Generate good keywords that are focused on your product and service so that your website appears on the first page whenever an organic search is made related to your subject. You can use many online tools to generate good keywords which act as traffic magnets for your website.

Construct inbound website links: SEO drives good traffic to your website but what is important is that the user should stay on your website. He must browse through your pages. And the best way to increase the time user spends on your website is by creating inbound links like adding some clickable graphic, link to next page via hyperlinked words. These links help search engine crawlers to navigate through your website and suck the best information out of it which eventually helps to increase of visibility in organic searches.

Keep an eye on all market trends and the result: Generally people invest a good portion of their budget on SEO but they forget to monitor if their efforts are actually enhancing the website ranking or not. So don’t forget to keep a strict eye on the global trends of your business and how can they be of your use. Use Google Analytics to monitor how your keywords are working to attract organic clients.

You can also submit your website to search engines so that they know that your website exists on the internet. It might seem intimidating in the beginning but believe us, search engine optimization is the best way to reach out all those prospects whose subject is related to your products and services. 

But remember, don’t just rush on getting good results because you can start a business but driving it in a righteous direction is what matters at the end. And you need good perseverance and skillful SEO strategies in order to reach your target audience and achieve fast results.

Do You Still Need to Analyse Your Business With Respect to Digital Marketing?

In this new world of technologies where internet is spreading its arms in every business market. It has become an indispensable requirement for all of us to use the internet as a boon for adding colors of success to our organization/business. When business is changing at such high-pace and so are the marketing techniques, how can we be just dependent on the antiquated ways of marketing our business to this mass public?

Don’t worry. We will provide you all the necessary information you need to expose your business to the massive number of people and thus attract more clients.

When technology is opening doors for better marketing strategies of products and services then why should your business lack behind?

First, you need to target a certain sector of public and then boast about your business. You can easily create a website for your venture but a critical question which arises is how to generate traffic on that website? How to rank your website so that search engines show it on the top for the organic searches? How to get traffic from other platforms other than organic search? Now, this is where DIGITAL MARKETING comes into play.

Why Digital Marketing of importance to your business?

•           Digital marketing opens the door to promote and target your audience both in the local and overseas market.

•           Digital Marketing acts as a fuel to boost your revenue generation and it is confirmed by Google in a survey with IPSOS that businesses which are using Digital-Marketing methodologies generate revenue which is almost 3.3 times more than they could generate with conventional marketing.

•           You can also attract more traffic without much investment in call center services. You attract and connect with more audience digitally in a more cost-effective manner.

•           Also with digital marketing, you create your website’s personified brand image over the web. This brand image helps you attract the quality of clients and hence better business opportunities.

Below is a guideline of how to kick-start with digital marketing to take your business to new heights:

As websites play a major role of setting your standards in this digital market, so having a website with the most original and specific content, query forms for the users or maybe a live chat box if in case someone has a doubt, is of pivotal importance. Therefore just a little change on your websites can bring you huge traffic and hence more organic clients.

Having fresh and original website content: As it is well known that people now prefer to get the content online and make queries on the website itself instead of calling or meeting. “There is a need of specific information instead of unorganized data”.This is something most important point which can be inferred from the ongoing market trends i.e. now people are in continuous search of personalized and more specific information instead of that scrap & unorganized huge data.

Social media marketing: This is something so trending today as people spend most of their time on the social media platforms and continuously keep on searching for something which benefits them. So exposure of your business on the various platforms like facebook, twitter, youtube etc. can add value to your business by attracting clients.

Suppose you are an event management company, you would be required to showcase your work to the audience so that they know in detail about how you can be of their benefit. And in order to achieve this, you can create some exquisite & fancy videos and put them up on youtube. Now sharing the video’s link on your facebook or twitter page will help you attract the interested clients to reach out to you conveniently.

Google Analytics: This is by far the best tool to start with digital marketing for everybody, be it a startup just entering into the market or maybe an established business venture who wants to keep an eye on organic traffic. You just need to register it and there you go. It serves you many advanced features to monitor your site traffic, most visited pages, top landing pages, average visit duration indicating the span of time user spent on your site, bounce rate and many more.

For example, a high bounce rate depicts that the user didn’t find your content good enough and just left from that page without navigating further on other pages of your website. Most viewed pages will guide you about the most compelling pages and content of your site which helps in client conversions.

You just need to analyze every bit if it on regular intervals of time to learn your visitor’s behavior.

It is not about the tool you use, it’s about how you use that tool to generate more traffic and get conversions.

The reason why Digital Marketing is taking over the conventional marketing maneuvers of marketing is its easy and convenient approach to get in touch with the business targeted audience and generate clients. Just post the right content to target the righteous audience. Keep your eyes wide open to the ongoing market trends and customers’ demand and give your 100% to fulfill that demand before they ask for it.

WeboMind Technologies is a leading IT Company in Jaipur which gives you several opportunities to take advantages of Digital world. You can dominate your market with us with the help of our experienced Digital marketing team. Get started with WeboMind Today. 

Own a Local Business? You May Wanna Check This Today

Learn Why You Need to Optimize Your website or Web Property if you own a local business!

Own a local business? Read these important facts that will tell you why you need to optimize your web property (Your website in most of the cases). Many business owners don’t care about local visibility or branding. Do you know Local visibility can enhance your productivity and sales?

Image Credit – Pixabay

“A Local business branding can enhance the overall ROI and hence the conversion”

Now take a look below why and how one can grow your local audience/visitors and turn them into customers. If you own a local business, you may or may not know your potential customers. In this case, you’re literally leaving tons of money on the table. So, how we should start?

Alright! If you’re handling a local business, you might have a website. Or you may have a place where you can show off your products or services. Just putting in a lot of products or services online isn’t enough and hence you need to optimize according to the search engines and that’s called Search Engine Optimization (SEO).

Today most people search for something that they look for, over the internet for search engines like Google. Google just doesn’t pop up any information, it checks if your website is any relevant and optimized for that search query done by the end user.

So, how one should start?

For the optimization, its way harder to understand the search algorithm for a general person and hence optimization is the bit harder too. For the solution, you can hire a service provider who is capable of doing everything and charge you under the budget.

Who can you hire?

The person or the service provider who can optimize your website must know the technical aspects. He must know about the current condition of your website and about the search engine algorithms. Ask them for the portfolio (A portfolio can tell you if that provider is able to handle your work or not). The portfolios are the set of information about the projects/ niche/ranking report of the keywords etc done by a particular company or service provider.

How should an SEO Provider work?

At the end of the day, the prime goal is to land visitors on your website or blog and turn them into customers, right?

Step-1: Identify the potential customers and the demographic area of the business.

Step-2: Check out the technical errors, collect the information.

Step-3: Identify the set of keywords (search terms) according to the search volume done every month.

Step-4:  Rectify all the technical aspects with respect to local search engine optimization.

Step-5:  Research and create the content on the basis of your local keywords (search terms).

Step-6: In this step, one should start doing On Page for each page with other content strategies. Once done, he should move to boost each page and overall website via off page activities.

When do you need to expect the results from Local SEO?

That’s alone a huge question.  You need to understand one simple thing. It depends on Search engines like Google. A service provider can be smart enough to rectify errors and optimize a web property. He must do it as according to the search engine algorithms. But it’s not necessary that search engines are going to place your website in page#1 from the very beginning.

Search engine optimization is a long-term process. There are tons of factors that affect ranking. Some are like:

Category competition: Every business has a different nature and different level of competitors.

Website Age (Indirectly Domain Age): it refers to the age of a domain from the registration date.

Website Competitors: It’s a possibility that your business category lies under tough competition where huge brands are already stable for long while.

Website Pre SEO activity: It has been observed that most people don’t aware of SEO and they start optimizing with regular and general information. These steps may hurt your visibility and search engines may have bad faith in your website. In some cases, if search engines find it bad for users. They simply ignore it to be shown in the search results.

A good SEO expert can help you rectifying these errors that have been done to some extent.

Alright! Guys, you have the complete information on how to get started with local SEO service in Jaipur. If you have any query, you can ask us via email or if you want an online consultation from an expert from WeboMind, Call us today.

7 Ecommerce SEO Hacks – Get Traffic on Your Online Store

Do You Want to Increase Your Online Store Traffic? Learn How to Increase Search Traffic

Identify Existing SEO Problems & Fix

As a best digital marketer first thing which we do for our client is SEO Audit of the site. Every site either it is small or big has some onsite problems. But everyone treats their site as a child and they can’t get any problem.

If you found any problem related to onsite, don’t worry there are lots of tools by which you can get all errors and can fix all of them. We can help you to reduce you’re a headache to fix all of them. Take us to guarantee service.

Some tools are here

  1. SEMRush (Paid)
  2. Ahrefs(Paid)
  3. Screaming Frog(Free)

Get our service for Search Engine Optimization. Discuss on Whatsapp

There are some most common errors most people do with their store or website

  1. Duplicate content
  2. Missing Canonical Tags
  3. Deindexed Pages
  4. Duplicate/Missing Title Tags
  5. Duplicate/Missing Meta Description
  6. Broken/404 Pages
  7. Missing Alt Tags

Use Audit tool and fix each and every issue, then run the tool again by yourself or Take Our Service

Good Keywords Suggestions for Your Website

Find Right Keywords and You Can Earn Huge Money From Your Website but The Wrong Keywords can hurt Your Store a Lot

Target Keywords you find for – 

  1. Home Page
  2. Category Page
  3. Product Page

4 things you should consider in your mind

  1. There should be a good search volume for target location
  2. There should be an intent to search keyword
  3. Keywords should relevant to store or category or product
  4. How much competition for the particular keyword

We will help to find relevant keyword. Discuss on Whatsapp or Contact us 

There are 2 approaches to find relevant keywords:

  1. By your own practice
  2. Get from competitors website(Recommended)

How to get competitors keywords

  1. Search on google for the relevant keyword
  2. list down all top 10 results website in excel
  3. Use tools to find all 10 websites keywords
  4. List down all keywords

Note: Listed keywords must be meet 4 points explain earlier

Tools for keywords research

  1. Keywords Planner(Preferable and Free)
  2. SEMRush(Paid)
  3. Ahrefs(Paid)

We can find relevant keywords for you. Contact Us

Create Category Page to Generate More Traffic

For quickest results, optimize your category page

You can optimize your category page by doing these things

  1. The URL
  2. Canonical URL
  3. The Title
  4. Meta Description
  5. H1/H2/H3/ Tags
  6. Textual Content

Hire us to do all the hard work for you

Product Page Optimization

It’s same which we have done for category page optimization, we just need to add these 2 points

  1. Image Optimization
  2. Reviews

The Completion of All these works your store or website onpage foundation will complete. It’s  not an easy task, so be careful or hire professional for SEO Audit

Now Come to the internal link building of your store, which can you 3x more result or money from your online store

3 Strategies to do internal link building

  1. Product Recommendations
  2. Internal link building for category pages
  3. Internal link building for product pages

Note: Don’t refuse internal linking its powerful for your online store

We can do this for your online store. Let’s Discuss

Show Your Site Uniqueness in Search Results

How it will possible to show your site different from others in search engine

It will definitely possible, by using schema.org microdata for your Online store

By using schema.org google will show extra description in the search result for your website. Use Google Tool for This Task

Link Building For E-commerce Website

It’s never be easy if it is an ecommerce store

There are lots of things you can do to do link building

  1. Steal your competitors best backlinks
  2. Import all backlinks in excel manually or use tool Ninja Outreach
  3. Select site those have domain rating more than 60 and page rating of more than 40
  4. Filter them accordingly then open each site in your browser and start to build backlinks there
  5. Do blogging/guest posting
  6. Infographics  distribution
  7. Video Submissions
  8. Social Media Backlink Strategy

This is all for your e-commerce store to hack high rank and flood of traffic in your website. For all these work you can hire professional like us. Contact Here

Thanks For Reading

For More Services Visit www.webomind.com

 

Top Web Development Company in Jaipur – Find Now!

Best Web Development Company in Jaipur

Looking for Web Development Company in Jaipur? Every Website Designing service claims to be the best among other similar platforms. However, when you as a client dig deep, you find that the reality is entirely different. Is it not? Most of the clients have had this experience where companies or web designing services had only provided lip service instead of anything solid. Do not panic and worry now because we, Webomind Technologies are here to give you what you want when it comes to web designing service.

We are not just another name who just make tall promises and fall flat when it comes to the client’s satisfaction. Instead of bragging and boasting, we believe in the philosophy of giving results. In this narrative, we will be talking about things like what we do, how we do and other services in terms of web designing. Before the discussion, we would like to tell that our increasing client base bears testimony that we stand among one of the most preferred platforms in Jaipur.

What Do We think While Web Development Company in Jaipur Work On a Website?

It is not only the appearance of your website that matters, there are many indispensable things which do not show up on the surface. They exist in the backdrop but hold immense importance for your website. For instance, if you have an online calculator then customers will give you preference as they are not looking only for ‘good appearing’ website. They want valuable things. We always present the number of service lists on the website by keeping in mind that we are not cluttering the data. It is difficult to put all the information without making a website looking overcrowded, but our dedicated team makes it possible.

web development company in jaipur
web development company in Jaipur

The best thing that we do in this case is to put a search box. By doing this, your customers can find relevant information without any problem and your website will not hold the cluttered look as well. We provide subscription box where users can opt for mailers by your website. This keeps your visitors attached to your website as they get the latest information about your service which they could opt for in future if they feel the requirement. This makes us unique and keeps out of the crowd in the list of Web Development Company in Jaipur.

Types Of Websites Designed By Website Development in Jaipur?

The need of clients is different. For instance, if you are a small-business company whose aim is just to attract potential customers then a static website will cater to all your needs. But if your requirements are more like plug-ins, gaming function etc then you are in need of the dynamic website. No matter what you need, we are here to provide you everything. Here are few formats of websites we offer:

Web Portal

We construct a web portal for our clients to display information from multiple sources.

Corporate Websites

We build corporate websites to support the needs of websites like brand awareness etc.

Portfolio

We build an online portfolio which displays your services and products in an attractive manner.

Blog

Blog websites are made to increase the presence of your main website. We do it by publishing promotional content etc on your blog.

Personal Website

Personal websites are also built by us. We make them by the needs and desires of our clients.

E-commerce Websites

We build an easy to use online store through our E-commerce website designing services to make your online business grow.

Other Services We Offer: As you can take a look what we’re offering. apart from that Web Development Company in Jaipur offers you a wide range of other services as well. Kindly read on…

Graphics Designing

We give websites their best visual appearance with the use of pictures and style through our graphic designing services. We have experienced professionals who understand what a website needs to display and accordingly choose images and other visuals for them.

Responsive Web Design

With responsive website design, you can get more exposure and visibility for your website. Who would want to open a laptop or desktop everytime they want to visit a site? Therefore, we provide responsive website services so that a user can view and visit your website on laptops, tablets, desktop and on smartphones as well.

Template Design

This service is purely focused on the details that our clients provide.

Customize Template Design

Sometimes, our clients ask for specific needs that are needed o be catered to. Therefore, we design the templates according to the needs that our clients desire for in order to give them what they want.

Why Choose Us Over Others?

Here are some reasons why you should give us a preference over other similar platforms. All these reasons are regarding the quality service that we provide in web development company in Jaipur arena.

1)    We have space for development

No matter how professional or appealing a website is, it always has some scope for improvement. Even after we fulfill all needs of a client, we do advise them to add or subtract features after consulting from an expert. In this way, we take the stature of a website many notches higher.

2)    Details Are Crafted Meticulously

We are aware of the cut-throat competition that is existing in an online world. This is the reason we leave no stone unturned to provide your website with best of the features and services. We revise even the smallest details over and over again till we reach perfection. Our team Is trained in a way that they do not feel tired until they feel that the service could not get any better while they do their work.

3)    Suitable Structuring

We know the importance of visual attraction regarding your website. However, we do not believe in providing fluff by including only and only attractive visual appeals as customers want valuable and relevant stuff. This is why we design websites which are neat and is fully capable of fulfilling the needs of target customers. Overcrowding or stuffing a website is something we avoid.

4)    Better From Competition

We see a plethora of websites that are present on the internet. What they are doing is our concern because by carrying a thorough competitor analysis, we get the points that we need to include on our site. Therefore, our thorough competitor’s analysis gives us new goals and by this, we make a website which always has an edge over our competitor’s website.

Stay tuned! We will get back with more content for Web Development Company in Jaipur or Website Development in Jaipur. For Instant Enquiry, you can call us at +91-7891931999. You can email us too at care@webomind.com.