PPC stands for Pay-Per-Click. It is the most evolving digital marketing strategy used nowadays. It is a form of advertising in which you draft your highly domain based Ads and pay for those Ads which have resulted in clicks to your website. It is basically a tool to expand your online marketing campaign.
Many platforms have come up to introduce PPC marketing but the ones ruling this competitive market are Google AdWords and Facebook PPC advertising.
The major reason of PPC gaining popularity in this fast pacing digital marketing industry is its ability to let businesses produce targeted Ads that are highly domain centric. These Ads help to draft a substantial analytics chart to help businesses understand the behavior and engagement of their target audience with their published content.
The best part about PPC ads is that you do not need to pay for all the Ads. Instead you need to pay every time your Ad is clicked and has led you to a user on your platform. You need to choose the keyword and your target audience. Then depending on how many people you have reached through the Ads, your Cost-Per-Click (CPC) is determined. Initially, you need to specify the Maximum CPC you can pay when someone clicks on your Ad. You wouldn’t be charged more than that Maximum CPC specified by you.
Facebook Ads are displayed on varied spots on our display like the sidebar, newsfeed section or may be on Instagram feed of the user as Faceboook owns it as well. These Ads can be presented in varying formats including Videos Ads, Text Based Ads or may be Carousel Ads- Different links pointing to a same Advertisement.
First, choose your advertising Objective:
While on Google AdWords, you major objective is to drive qualified traffic to your website. But in Facebook PPC depending on your business targets and at what stage you are in the funnel of your trieal, you can choose among varied objectives.
- • Generating Brand Awareness
- • Lead generation Objective, Traffic on website
- • Getting traffic for application installation
- • Lead Conversion or Store Visits
Just be clear about your business goal so that you are mindful while choosing your objective.
Second, choosing your Audience:
Facebook PPC allows you to choose your target domain and design highly target based Ads.
This is the most crucial factor as if you do not choose wisely about your target audience you might end up wasting money on those unqualified audience for your platform.
Choosing audience can be done on following criteria:
- • Depending on Location, Gender, Age
- • Depending on the demographics and Behavior of your audience
- • Depending on Interest and their language
- • You may also try the method of connections like the people who have liked your Facebook page or the ones who have visited your website or friends of people who have visited or liked your Facebook page.
It means you need to select the area where you need you Ads to be displayed.
Choose how much you would like to pay on your Ads. This comes with two options: Daily Budget (per day payment) or Lifetime Budget (long term Ads).