PPC stands for Pay-Per-Click. Everybody is striving hard to rank their website and get more of qualified organic traffic. But in this competitive market, driving organic traffic is little tedious. So people prefer this short-cut of Search PPC technique in which you tend to buy visits on your website by paying for the Ads which led to clicks.
It is basically a business paying money to Search Engine like Google or Bing to present their Ads on the relevant searches. Depending on your keywords you choose and the product you deal in, you can choose the audience you need to target. Then your targeted search Ads would be presented to those users on the top of their search page.
Choose your Ads to be shown in particular cities, countries or region.
Choose your keywords wisely as they play a pivotal role in determining your website traffic through Ads. Choose the keyword that fits your domain of product or service and something that any user would enter as a search query.
There are 4 types of matched provided by various platforms:
- • Exact Match: In this your keyword should match exactly with what the user has searched.
- • Phrase Match: It would trigger your page if your keyword occurs in the phrase which user has searched. For example if your keyword is “women dresses” then it would also match queries like Velvet Women Dresses or women Dresses shops
- • Broad Match: It would match for the similar phrases, exact phrase, singular or plural form of your keyword, spelling mistakes, synonyms, or related searches of your products.
- • Modified Broad Match: This type of keyword matching lets you reach more audience as you can put (+) in front of your keywords. For example +women +dresses. So if a person would search for Women ethnic dresses then also your page would appear on the top as a result of Google Adword or Bing Ads.
Create a Ad which would be shown to the user during the search results. A good Ad should contain words that are relevant to your keywords and trigger selling action.
Set the amount you are willing to pay for your Pay-Per-Click on your Ad.