Search PPC

Customized. Scalable. Customer friendly.

Use of native keywords

Sponsored results

Paid search advertising

Bidding knowledge is a necessity

Internet advertising model

Create and edit a website so that search engines rank it higher than other pages

What is Search PPC?

PPC stands for Pay-Per-Click. Everybody is striving hard to rank their website and get more of qualified organic traffic. But in this competitive market, driving organic traffic is little tedious. So people prefer this short-cut of Search PPC technique in which you tend to buy visits on your website by paying for the Ads which led to clicks.

It is basically a business paying money to Search Engine like Google or Bing to present their Ads on the relevant searches. Depending on your keywords you choose and the product you deal in, you can choose the audience you need to target. Then your targeted search Ads would be presented to those users on the top of their search page.

How Search PPC works?

First, prioritize your location settings:

Choose your Ads to be shown in particular cities, countries or region.

Second, find right keywords:

Choose your keywords wisely as they play a pivotal role in determining your website traffic through Ads. Choose the keyword that fits your domain of product or service and something that any user would enter as a search query.

Third, choose the match type:

There are 4 types of matched provided by various platforms:

  • • Exact Match: In this your keyword should match exactly with what the user has searched.

  • • Phrase Match: It would trigger your page if your keyword occurs in the phrase which user has searched. For example if your keyword is “women dresses” then it would also match queries like Velvet Women Dresses or women Dresses shops

  • • Broad Match: It would match for the similar phrases, exact phrase, singular or plural form of your keyword, spelling mistakes, synonyms, or related searches of your products.

  • • Modified Broad Match: This type of keyword matching lets you reach more audience as you can put (+) in front of your keywords. For example +women +dresses. So if a person would search for Women ethnic dresses then also your page would appear on the top as a result of Google Adword or Bing Ads.

Fourth, Create Ads:

Create a Ad which would be shown to the user during the search results. A good Ad should contain words that are relevant to your keywords and trigger selling action.

Fifth, set the bid for your Ad:

Set the amount you are willing to pay for your Pay-Per-Click on your Ad.

How Google and Bing help getting more leads and customers via Paid Search.

Search PPC can be really beneficial for businesses as it targets only those buyers who actually know what they want. If a user searches for some product and your website link appears on the top of search through Google AdWords or Bing Ads, then it becomes more likely that the user would click on your website’s Advert.

Paid Search lets you craft your powerful niche in this competitive market where businesses are striving hard to maximize their brand’s visibility.

Hence paid search or Search PPC is definitely a boon for businesses to invest in something which leads them to highly qualified traffic. The people who actually know what they want because if they are searching for a product and land on your website through Google AdWords or Bing Ads then it becomes more likely that they would become your potential customer.

Major aspect to consider while prepping for Paid Search cCampaign:

Drafting highly targeted Ads is not just enough. But you also need to be geared up to work on landing pages of those Target Ads. Highly targeted landing pages are the most pivotal part of your digital marketing campaign. It is the first page that user opens and if it is not interactive, the user might leave your website within seconds. So be specific about your aim which you are trying to trigger and stick on creating the page which can gather useful information from the user.